As consumers today we care about the causes we support, and try to align with brands that we believe are not doing harm to people or the planet, but that are committed to something bigger. Recent news, from people confronting brands online or boycotts of their products shows that this trend is growing.
79% of customers in a recent survey stated that they are more loyal to purpose-driven brands. Cause marketing creates deeper connections for consumers, and a sense of meaning to marketers and employees. How does a brand build a purpose strategy in an authentic way? How does one tow the line in a polarized climate in which any loyalty may be scrutinized? When is it smart to take a stand vs not? Join Teads and ABI to discuss purpose driven marketing and how to create campaigns that resonate with an increasingly conscientious consumer.